Nobody owns your market.
You are not in it either.

Six things, in plain English

Teresa passed your name along, so we ran the same audit we run for everyone she introduces. Every figure is measured, the method is at the bottom, and you can re-run any of it.

Twenty five points, five searches, no sign of you

A five by five grid over your market, 3.5 miles apart, roughly 14 miles across, covering Reston, Herndon, Vienna, Great Falls and Oakton and reaching your Fairfax office. Hover a ring to see who held the top spot there.

Each tile is one search. None of them returned you.

One card per search term. Each tile is one of the 25 points, colored by which agent Google put first there. The colors change constantly, which is the point: this market is fragmented, not locked up.

The strongest name holds nine of 125

One keyword, at position 87

We asked Google's index what terms hulinghomes.com ranks for anywhere in the United States. The answer is one: 12701 fair lakes circle. You sit at position 87, and the page that ranks is a duplicate of your Move Meter page.

10,630 searches a month, and no page for any of them

9,020 of those monthly searches are "homes for sale" in your five core towns. Your site has no page about Reston, Herndon, Vienna, Oakton or Fairfax, so there is nothing for Google to put in front of them.

Google cannot tell where you are

Google cross-checks the address and phone on your listing against the ones on your website. Yours disagree, and that undercuts everything else.

Two offices, two phone numbers. The site also carries (703) 938-5600, (703) 471-7220 and (703) 691-1400 on various pages, so a visitor can meet five different numbers depending where they land. Mapping data lists that Reston street as Sunset Hills Road rather than Sunset Hill Drive, so the address in your site's code may not resolve cleanly either.

Nineteen pages, ten without a headline, and a sitemap that lists only fourteen

The site itself is soundly built

We ran a full crawl of every reachable page. This part is mostly good news, and it is worth saying so plainly before the list of fixes.

No dead links, no missing files, nothing accidentally hidden from search engines, and HTTP correctly redirects to HTTPS. What the crawl did flag is smaller and fixable.

Google has 10 of your 19 pages, and it skipped the ones that matter

A page that is not indexed cannot rank for anything, at any position. We asked Google directly which of your pages it holds.

Your listing pages tell Google they belong to a dead website

This is the most valuable thing in this report, and it is one setting.

Every individual property page on your site carries a canonical tag, which is the instruction that tells Google "the official version of this page lives here". On all four listings we tested, yours points at videla.sites.cbmoxi.com, a different agent's site on the same Coldwell Banker platform. That site returns 404, Site inactive.

That is why your property pages are crawled but never indexed. It is not your content and it is not your writing. Your pages are handing their credit to a site that no longer exists.

The good news in that table is real, and it is worth spelling out, because it is the part most agents do not have.

Why the modern feed matters, and what the old kind costs

Listing data reaches an agent website one of two ways. The difference decides whether your property pages are an asset you own or a window into somebody else's.

You are already on the right side of that table. Your listings are rendered into your own pages with correct markup, on your own domain. Whoever set this up did the hard part.

Which is exactly why the canonical is worth fixing rather than shrugging at. You have the version that is supposed to earn you rankings, and a single tag is signing that value over to a site that no longer exists. You are paying for the good system and getting the outcome of the old one.

A note on what we can and cannot see from outside: we can confirm how your pages are built and marked up, because that is in the page itself. We cannot see which transport your brokerage uses to pull the data from Bright MLS, because that sits behind their systems. Anyone who tells you otherwise from a crawl is guessing.

You are invisible to ChatGPT and the rest, by default

Buyers increasingly ask an assistant rather than type a search. Those tools read different files from the ones Google uses, and your site publishes none of them.

The rating one is the quickest win on this page. You have a spotless five star rating and nothing on the site tells a machine it exists.

This is your website, and all of it is fixable

Worth being clear about, because it changes what is possible. hulinghomes.com is your own domain, registered in 2008 and running on WordPress that you control, with your own plugins installed. Coldwell Banker is your brokerage and supplies the listing feed. They do not own the site.

That matters because it means there is no gatekeeper. The nine pages missing from Google, the five missing town pages, the address mismatch and the missing schema are all changes that can be made on your own site this month.

Eight things, cheapest first

1. Pick one office and one phone number, then make the website, the Google profile and every directory say exactly that. Nothing else works properly until this is true.
2. Ask ten past clients for a Google review. You are at five with a perfect score. Crossing ten is the cheapest ranking move available to you.
3. Delete the duplicate Move Meter page. One page, five minutes.
4. Write five town pages for Reston, Herndon, Vienna, Oakton and Fairfax. That is where the 9,020 monthly searches are.
5. Fix the homepage title so it names what you do and where you do it.
6. Fix the canonical on your listing pages. They currently point at a dead site, which is why none of them are indexed. Whoever administers the MoxiWorks setup can correct it, and it is the highest return item on this list.
7. Get Contact Me and your listings pages into Google. Nine pages are missing from the index, and a page Google does not hold cannot rank at any position.
8. Add tap to call to the contact page, and the schema that makes your 5.0 rating readable by search engines.

What the work looks like

You can hand this list to whoever maintains the site and we would be glad if you did. Everything in it is documented well enough to act on without us. If you would rather not project manage it, this is how we would run it.

Scope and price depend on how much of it you want to run yourself. The honest answer is that the first two blocks are worth doing whoever does them, and the town pages are where an ongoing engagement earns its keep. Happy to put numbers to it on a call.